AMD Unveils Next-Generation Media Processors

AMD has unveiled a new series of media processors - the AMD Imageon 2298, 2294 and 2192 - belonging to the AMD Imageon family. The new discrete media processors will enable handheld manufacturers to quickly and cost-efficiently deliver the latest multimedia features to consumers.

"As mobile broadband networks continue to increase capacity and improve quality, the consumer appetite for sophisticated multimedia on the go is growing exponentially," said Paul Dal Santo, vice president and general manager of AMD's Handheld Business. "We are bringing to fruition our vision of helping global OEMs and network operators truly delight their customers with incredibly realistic, immersive media-rich experiences."

The new media processors are expected to establish a new standard of mobile multimedia, with advanced features such as DVD-quality video, image stabilization, high-resolution imaging, high-definition audio and TV output display. Furthermore, users can enjoy multiple features simultaneously, such as listening to music while viewing photos.

Specific features of the latest AMD Imageon media processors include:

- Ultra-Fast, High-Resolution image processing supports up to 12 Megapixel camera functions.
- DVD-Quality Video Playback and Recording with Stabilization for a high-quality, camcorder-like experience.
- High-Definition Audio turns the phone into a portable music player.
- TV Output allows viewing of videos and photos on any TV or projector.
- Mobile TV capability for watching digital TV programs on the go.
- Video Telephony with echo cancellation and image stabilization.
- Video Transcoding converts to various video formats and adjusts frame rate for over-the-air video messaging.
- Error Resiliency compensates for transmission errors to help provide seamless over-the-air video quality.

Thanks to the flexible device design enabled by AMD Imageon media processors, manufacturers can quickly upgrade to the latest multimedia technology because the media processor is separate from baseband (RF) functions. This architecture enables a faster time to market and helps reduce power consumption to increase battery life. Also, it helps reduce design costs and eliminate unnecessary requalification of the baseband with each feature upgrade, saving time and money for manufacturers.

The first mobile devices based on the new AMD Imageon 2298, 2294 and 2192 media processors are expected to start shipping by early 2008.