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September 9th, 2009, 10:50 GMT · By

AMD Powers Entry-Level Clevo Notebooks for Emerging Markets

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AMD partners with Clevo to bring entry-level notebooks to entry-level markets
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The market for ultraportable, thin computer systems is expanding at a fast pace, as an increasingly more system builders are rolling out their latest designs. Although most of these notebooks are powered by Intel's line of CULV-compatible processors, PC vendors have an alternative option coming from AMD, which also has a platform designed to provide support for these types of computer systems. On that note, the Sunnyvale, California-based chip maker recently announced that Clevo, a Taiwan-based, global notebook manufacturer, had chosen AMD's platform for use in entry-level notebooks, targeted at emerging mobile markets.

“With value-added resellers in more than 50 countries, our strong technology partnership allows both AMD and Clevo to deliver advanced, relevant technology to emerging mobile markets,” David Kenyon, VP, worldwide channel marketing, AMD, said. “Clevo is able to utilize AMD’s distribution network to effectively reach international markets while both companies’ customers can benefit from the comprehensive services and support Clevo provides.”

Designed for the entry-level markets, the new Clevo notebook systems have been built to take advantage of the performance capabilities of AMD's Athlon 64 X2 processors, combined with the M690G chipset and the Mobility Radeon HD 4570 graphics solution. According to AMD, these notebooks should provide a boost of performance for enjoying 3D applications and basic computing applications in an affordable package. These notebooks are expected to be available in emerging markets such as Brazil or Taiwan at prices that are generally available with netbook systems.

“Today’s buyer wants more for their money. Our customers expect advanced technology, the latest notebook designs with long battery life, and exceptional visual performance — all at an optimal price,” Stephen Chien, VP, sales, Clevo, added. “The decision to sell entry-level notebooks powered by AMD platform technology was an easy one. In addition to providing marketing resources to help influence and drive the retail sales cycle, AMD technology provides the great performance consumers need to manage their digital lifestyle at the right price.”


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