The PCR Awards appreciated the innovation, success and support for the trade

Mar 29, 2012 17:51 GMT  ·  By

Intel may have been named one of the most ethical companies, but that doesn't mean Advanced Micro Devices isn't going to get its own share of recognition.

Sure enough, the Sunnyvale, California-based company impressed a certain community enough that it got named UK Components vendor of the Year.

The award was given by PCR Magazine at the PCR Awards 2012 event in the Royal Garden Hotel, Kensington, United Kingdom.

“Congratulations to all the winners at this year’s PCR Awards,” said Stuart Dinsey, managing director of PCR publisher Intent Media.

“To even be nominated for an award is a reflection of the hard work that they, their staff and partners have put in over the course of the year and they should all feel justifiably proud.”

PCR Awards chooses the winners after looking at the best performances in the UK consumer channel.

That means it takes into account not just innovations, but also support for the trade and, naturally, commercial success.

AMD won against ASUS, Gigabyte, Intel, Arctic, PNY and Kingston thanks to, among other things, the Fusion Partner program that provides tools and financial help to partners in the CPU, GPU and APU businesses.

“We are thrilled to receive this prestigious award recognising our complete dedication and commitment to the channel. This past year has been an exciting time for AMD and it’s never been a better time to be an AMD channel partner. The AMD family of APUs transform the computing experience while providing a unique proposition for our channel partners,” said Bertrand Coquard, Director, Component Channel Sales, EMEA.

“Consumers want high computing performance and now demand better value for money than at any time in the past. AMD delivers against the competition in both of these areas. This accolade from our industry peers and the very channel partners we serve highlights that our commitment is well-placed.”