AMD Launches 'The Future is Fusion' Campaign

AMD, which is currently the number two competitor in the computer processor market, has announced today the introduction of its new corporate brand campaign, which follows a catchy new tagline, "The Future is Fusion." As the company explained, the new campaign is meant to provide users with details on AMD's products and technologies and how they can be combined to ultimately improve the performance of today's computer systems. 

"Fusion is AMD’s way to express how we blend our customers’ needs, dreams and desires with our unique passion for enabling innovation," said Nigel Dessau, Advanced Micro Devices senior vice president and chief marketing officer. "While this unique approach has always been our practice, ‘Fusion’ is the most focused articulation yet of how AMD marries innovation with collaboration in ways that can yield benefits to the marketplace greater than the sum of its parts."

The company also announced that at the heart of the new 'Fusion' campaign and brand concept lays a collaboration between AMD's people and technology, and those of its partners. Fusion is ultimately intended to improve the computing experience for its customers and deliver higher performance for computer systems based on the company's processors and graphics. In addition, Fusion is also about the company's upcoming Fusion Architecture, which is planned as a solution that combines the graphics capabilities of the company's Radeon GPUs and its CPUs.

These next-generation PCs will also enable a better gaming experience with the help of the new AMD Fusion for Gaming utility, a software application that is still in its beta stage and can be downloaded from the company's website.

"At work, Fusion means delivering leading server performance against real-world workloads with best-in-class performance-per-Watt and powerful virtualization capabilities," Dessau said. "At home, Fusion means enabling people to share the full range of digital content on any screen they choose. At play, Fusion builds on the AMD and ATI record of leadership in providing the first 3-D graphics processing unit and driving the graphics for both the Microsoft Xbox 360 and Wii by Nintendo game systems."

The company also detailed the new gaming utility, which has been designed to temporarily reduce resource-consuming background services and boost the performance of the PC.