AMD Kicks Off New Fusion Partner Program

Sunnyvale, California-based Advanced Micro Devices, one of the world's leading vendors of computer processors and platforms, has just announced the debut of its new AMD Fusion Partner Program. Coming as the company's first ever global partner program to provide its channel partners with the tools and resources necessary to gain on the products that are based on AMD's platforms, the program is basically meant to help partners boost their sales, especially when selling all-AMD solutions, which are based on an AMD chipset that combines an AMD CPU with an AMD GPU.

“AMD understands the critical importance of our partners in successfully driving customer adoption of our platforms and has launched the AMD Fusion Partner Program to ensure we’re providing the right elements to help accelerate our channel partner business,” said David Kenyon, VP of Worldwide Channel Marketing, AMD. “By supplying the tools and resources the channel needs, we’ll be able to better help these channel partners maximize their sales and enable customers around the world to have access to the next-generation solutions powered by AMD. At the same time, the new structure allows AMD to more effectively and frequently communicate with partners at every tier.”

According to AMD, the structure of its new Fusion partner program includes a number of things, like the differentiation that will be made for its partners, which will be categorized into Elite, Premier and Select tiers, with Elite being the first tier and Select being the third. In addition, AMD also plans to reward some of those customers that are going to record good sales for all-AMD systems.

Among the benefits of the new program, AMD has highlighted a plan to introduce a couple of better online training tools, but also some co-marketing programs, which are expected to be available through channel partners today.