The mobile accelerated processing units can't compete with Intel there, price-wise

Feb 14, 2014 14:47 GMT  ·  By

Pricing conventions around the world have mostly allowed AMD to keep with its strategy of selling its products for less than Intel's, which enabled it to keep firm hold of its market share in spite of no longer having high-end chips on par with Core i7.

But that can't be said for China apparently. According to certain rumors, Advanced Micro Devices won't even launch Kabini chips there.

AMD has had to lower the prices of many of its APUs in order to compete with Intel there.

Because of that, the price gap between Kabini and the APUs already selling in China will be too small, making it unlikely that the chips will do well there.

This isn't made any better by how the Kabini chips are already a bit too expensive, though admittedly just up for pre-order.