14 DAY TRIAL // Cloud computing has proven to be too strong a pull for Advanced Micro Devices to ignore, the processing and video product maker having decided to set up a base of operations in China.
Cloud computing consists of providing consumers and enterprise/business users with web-based storage, centralized.
This would reduce the need for physical storage and can also help lower infrastructure management costs. Another benefit is how cloud allows for a high level of centralization.
All in all, cloud computing brings certain advantages that enterprise users definitely want to acquire.
With this to spurn the fairly new cloud computing market onward, Advanced Micro Devices decided to act sooner rather than later.
According to Digitimes, the Sunnyvale, California-based outfit has already signed an MOU with the Beijing government.
Per this deal, the company is allowed to set up a research and development (R&D) center in China, where it can design cloud technologies.
All in all, AMD has adopted a very aggressive attitude in regards to this particular sector of IT, though this isn't surprising after what the new CEO said.
Basically, the new chief executive said it wanted to turn AMD into a more aggressive predator instead of letting it settle for the market segments that Intel doesn't fully cover.
One move that may have been part of this new strategy was the departure of Products General Manager Rick Bergman, not that the man took long in signing on as leader of Synaptics.
The report from Digitimes also mentioned that AMD will do its best to push low-power APUs on the ultrabook and tablet PC markets.
This, naturally, makes sense, especially with how times haven't been too kind on the chip maker's 32nm yields.
Whether the Sunnyvale company sees more promising results in the cloud than it did on the consumer APU market (Wichita may get delayed) remains to be seen.