Dec 3, 2010 13:31 GMT  ·  By

While it's managed to fare relatively OK in the desktop CPU segment and recorded very good sales in its GPU department, AMD's mobile platforms have not been particularly successful, but it's quite likely that things will change a bit in the future, at least as soon as the Fusion Brazos portable systems get released.

As some of you might have noticed (and if you haven't, we'll point that out for you), most of the notebooks launched over the course of 2010, relatively few AMD Vision 2010 machines finding their way into customers' hands.

But according to a report by Fudzilla, it looks like AMD's got a very good thing going on with their Fusion: Brazos platform, so good that even their rivals from Intel are admiring it and actually starting to worry about the impact it might have on the market.

The problem (actually, Intel's problem) is that, so far, the Ontario architecture is able to deliver a very good performance/battery life combo, one that might actually pose a very serious threat to one of Intel's most important money-makers, the Atom processor.

Of course, things are fairly different in the desktop segment and mid-range/high-end notebook segments, where AMD will have a tough time taking on Intel's future Sandy Bridge CPUs, set to be officially unveiled at CES 2011, that will deliver enhanced processing power and built-in graphics, capable of delivering a very good overall level of performance.

For the time being, it's safe to say that AMD might actually have a very serious chance to enjoy commercial success as far as the Fusion: Brazos platform is concerned, especially since the netbooks and entry-level portable computing systems built around it might outperform (and undersell) Intel-based machines.

Of course, that will apply unless the company manages to botch things up, something that AMD is, unfortunately, no stranger from.