This year, the company hopes its change in focus will yield results
While Advanced Micro Devices will continue making PC processors, it will increase its focus in other areas.The mobile market has been slowly getting acquainted with chips like the Z60, but it is the embedded industry that AMD hopes to charm its way into.
In fact, AMD Vice President and Embedded Solution General Manager Arun Iyengar reportedly said that the embedded segment would provide good income for years.
While it takes 36-60 months of development time for AMD to obtain orders from a new client, the shipments usually last for 5-7 years.
By the end of 2013, embedded chips are set to account for 20% of AMD's entire revenue. The Heterogeneous System Architecture (HSA) foundation will encourage the diplomatic work, while AMD aggressively establishes a supply chain over the next 12 months.