Sadly, that one measure has proven insufficient in AMD's efforts to return to profitability.
Because of that, the company has decided to take other hard measures, like selling the Austin campus and even cutting R&D costs, of all things.
Indeed, AMD will actually reduce research and development costs by designing chips to standardized testing and manufacturing procedures.
The Richland, Kabini and Temash chips will still have to bear the brunt of things, along with the new GPUs, but AMD also has some design wins in the embedded market, though CEO Rory Read refused to talk about them citing confidentiality clauses.
Since the PC market is going down, the embedded and mobile industries really are the way to go.