AMD Brings Up Open Stereo 3D at GDC

Over the past few months, while Advanced Micro Devices was busy securing the entirety of the DirectX 11 market for itself, NVIDIA was especially active in the area of 3D, having aggressively promoted its 3D Vision technology and even coming up with a piece of software meant to allow outputting PC 3D content to 3D TVs.

Now that NVIDIA is finally close to launching its own DirectX 11 cards, AMD has decided to get into 3D as well, even playing, once again, the open standard card, as it did when it expanded its open physics initiative.

AMD spoke briefly of its plans for an Open Stereo 3D environment at the game Developers Conference in San Francisco. Apparently, the Sunnyvale, California-based CPU and GPU maker will encourage the more rapid creation and adoption of such products as 3D notebooks, 3D monitors, Blu-ray 3D movies, DirectX 9/10/11 graphics cards and, naturally, 3D software, including media and, of course, 3D games. To do this, the company will supposedly collaborate with vendors of all such products.

Given that they are still in their beginning stages, AMD could not really elaborate on its exact plans or give a roadmap. Indeed, the chip developer did not even issue a press release to explain its exact intentions, although it is rather clear that, through this initiative, the company aims to battle NVIDIA's 3D Vision, similar to how the Open Physics initiative is going head-to-head with PhysX.

With NVIDIA's Fermi release imminent, set to occur on March 26 at PAX 2010, AMD will no longer be the sole vendor of DirectX 11 cards. As such, focusing on this market will not be as productive as it was until now. As such, the latter will likely pick up the pace in the furthering of its Open Physics and Open 3D, which means that some concrete plans should be announced during the coming months.