AMD Branded DDR3 Memory Arrives in Europe and the UK

Two months after making their North American debut, AMD branded memory modules have also reached Europe, and the UK, where they will go on sale in the coming weeks.

AMD’s memory series is split into three categories depending on the market they target.

The simplest of these solutions are being released into the Entertainment series which features 1333MHz and 1600MHz speed DDR3 RAM designed for quite HTPC applications, according to the company.

Those who require better speeds and tighter latencies will have the option of going for the Performance series, while the fastest of AMD’s memory solutions are released into the Radeon Edition range.

Their stock frequencies are set at 1866MHz, but AMD says this type of DRAMs are tuned, tested and certified for being overclocked through the company’s OverDrive tuning utility. 

Entertainment Edition memory will come in single 2GB and 4GB DIMM packages, while the higher performing parts will be sold as two-DIMM kits with 4GB, 8GB, and 16GB total capacities.

"Following years of supplying and validating memory for AMD Radeon graphics cards, adding system memory to our product line was a clear opportunity for us, providing our partners and end-users with the performance and reliability AMD is renowned for," said Matt Skynner, corporate vice president and general manager, AMD GPU Division.

These new AMD Memory solutions will be distributed by VIP Computers in the UK and Benelux, Avnet Technology Solutions Ltd and Pixmania in the EMEA, ASBIS in Eastern Europe and Alternate in Germany.

So far, AMD hasn’t mentioned when the DIMMs are expected to hit retail in any of these regions, but in the US these are already available from various online, as well as brick and mortar retailers.

Pricing for AMD’s DDR3 memory DIMMs starts at $14.99 (11.4 EUR) for a 2GB Entertainment series 1333MHz stick.