ADATA Launches Premier Pro SDHC/SDXC Memory Cards

ADATA has added some new memory cards to its lineup, all of which can be safely used in cameras with both performance and endurance requirements.

ADATA's new Secure Digital High Capacity (SDHC) and Secure Digital Extended Capacity (SDXC) memory cards bear the Premier Pro name.

That name alone might not be enough to convey exactly what the products are supposedly able to do though.

While the words Premiere Pro suggest the high-end quality well enough, they don't really say that the cards are heat-resistant and capable of virtually protecting stored data too.

That said, one asset is the ECC support (error correcting code), which maintains data integrity.

Another is the write protection switch on the side, which can prevent stored content from being overwritten, by accident or otherwise. This is something that expert photographers will like.

Thirdly, ADATA decided on a construction that is not only resistant to more extreme temperatures than normally supported, but also X-ray proof.

As for performance, the Premier Pro SDHC and the SDXC are Ultra High Speed I (UHS-I) U1-certified, which means they can achieve read speeds of up to 95 MB/s and write speed of 45 MB/s. That should be more than enough for any DSLR, Full HD Camcorder or Digital Camera.

“The faster transfer speeds of these Premier Pro cards will optimize performance for photography professionals, especially in continuous burst mode shooting and high dynamic range (HDR) imaging capture,” said Ray Chu, ADATA product manager.

“Furthermore, they are designed and engineered to ensure reliability and durability of captured images in a variety of digital formats.”

The newcomers have capacities of 16 GB, 32 GB and 64 GB. Unfortunately, the company's formal announcement did not say what prices we should expect, or when shipments would begin, only that they would at some point, in the United States and Canada.