14 DAY TRIAL // What better way to save the planet if not by planting a tree yourself? Granted, you won’t be getting your hands dirty with mud, but Catalog Spree will commission the planting of a tree in the Pike National Forest in Colorado if you download their free iPad app.
The highest-rated catalog shopping app for the iPad, Catalog Spree today announced a new partnership with the Arbor Day Foundation to raise awareness around catalog consumption in the U.S. and its impact on the environment.
The group says that an estimated 53 million trees are cut down annually to produce 3.6 million tons of paper which go into the making of 19 billion catalogs mailed in the U.S. each year.
“For consumers, tablets offer a way to enjoy sustainable and immediate access to digital catalogs. For retailers, there’s an economic incentive to going green as digital catalogs save costs related to paper, printing and postage,” says Catalog Spree.
Honoring Earth Month, Catalog Spree plans to have one tree planted for every download of the app during the month of April. Unfortunately, there’s a limit - 25,000 trees. The effort is to help the Arbor Day Foundation reforest Pike National Forest in Colorado.
“Both Catalog Spree and the Arbor Day Foundation are committed to saving trees and promoting reforestation through responsible consumer behavior. Our partnership and the 25,000 trees initiative is a natural fit for everyone involved,” said Joaquin Ruiz, CEO of Catalog Spree.
“Downloading our top-rated free shopping app in April is an easy way for consumers to help plant a tree and start living a greener lifestyle by browsing catalogs on their iPads,” said Ruiz.
“Catalog Spree is already saving trees by offering its innovative catalog app in place of the traditional printed material,” said Dan Lambe, vice president of programs for the Arbor Day Foundation. “We’re glad to be working with them on going a step further by planting a new tree for every catalog app downloaded.”