Apple may release a new design for their flagship portable computer, report says

Aug 27, 2014 21:42 GMT  ·  By
It's not in Apple's way to release computers in the last month of the year, nor after a refresh has been done. However, Digitimes says the Cupertino, California-based tech giant is working with suppliers to get a new manufacturing line open. 
 
The report is pretty sketchy and it does not offer any details on the new laptop computers, except some info on the size of it. The cited source says Apple plans to release a thinner MacBook at the end of 2014 or the beginning of 2015. Supply chain players have confirmed that companies in Taiwan have already begun the production of components, but the volumes are pretty low. 
 
The report goes on talking about the current retina MacBook Pro which has a thickness of 1.8 centimeters (0.7 inches). They believe this model is about to be retired at the end of this year. This part is even harder to believe, as Apple released the retina MacBook pro 29 days ago and the average cycle for a new computer is over 259 days. 
 
A more expected release would be related to a MacBook Air which has not been refreshed since April 2014. This is the computer that Apple still has to turn into an amazing machine by adding a retina display and a low-powered processor. The average renewal cycle for a MacBook Air is 337 days and we're only midway. 
 
Apple sold more computers in the last quarter of 2014 than last year. The numbers went up to 4.41 million Macs, which translates to a 7 percent increase year-to-date. 80% of the computers sold were MacBooks and the rest is represented by Apple's desktop line: iMacs, Mac Pros and Mac minis. 
 
On the other hand, the MacBook Air is one of the most loved computers, with a success rate that went over the machines sold by Apple's competition. The next-generation Apple laptops were delayed almost a year, to the summer of 2015 due to an Intel Broadwell Chip delay. 
 
The industry is also talking about Apple switching away from Intel CPUs and going over to ARM architecture. An A9 chipset manufactured in-house by Apple would increase their chances of being independent and renewing their products when they want to and not when big chip providers like Intel decide to release new chipsets. Unfortunately for developers, a switch from Intel's CPUs would mean a rewrite of the apps. Sources say that Apple already has Macs running on ARM and software is actively developed internally both on Intel and ARM.