14 DAY TRIAL // A new trend is being set when it comes to the luxury fashion markets – extraterrestrial matter and space-age materials, carefully embedded in wristwatches that few can get. Forget diamonds, as they're so yesterday already, and if you're thinking about gold, you'd better leave that aside too. If you want something that's truly stunning, you should try moon dust.
Indeed, there's nothing like “inaccessible materials” when it comes to manufacturing watches that come second to none. Swiss Geneva-based watch manufacturer Romain Jerome has announced its latest collection, named Moon Dust-DNA, boasting some of the rarest and most limited materials around.
We're talking about 1969 devices that will be manufactured with pieces of steel taken from Apollo 11, pieces from the space suits used in that mission, and authentic dust from the rock brought to Earth by the first Moon flight
The limited number of watches was, of course, a homage to the first successful Moon mission, the year when Neil Armstrong and Buzz Aldrin walked on the surface of the Moon for the first time. The dials of these products will sport tiny craters and will be covered with real Moon dust, while the casing will contain steel pieces from the Apollo 11 space shuttle.
Straps will also bear pieces from the very suits that have been used during the 1969 operation. Of course, the larger the amount of authentic materials, the bigger the price collectors will have to pay for these contraptions.
Yvan Arpa, chief executive of Romain Jerome, has declared that the Moon Dust-DNA watches will come with prices ranging between a “modest” $15,000 and $500,000, and will thus be available to a wider range of customers and collectors, addressing the decreasing demand on the specialty markets triggered by the decline of the world finances.
The Moon Dust-DNA is the second endeavor in the direction of authentic (DNA) components embedded in wristwatches, as Romain Jerome issued the controversy-loaded Titanic-DNA product series in 2007, which featured steel and coal retrieved form the wreck of the Titanic, sunk in 1912, upon its maiden voyage.
The Moon Dust-DNA watches will soon be available for purchase and pre-order. One thing is missing, though, namely a ladies' line. When asked about this detail, Arpa declared that “I don't know how to make watches for ladies. I love ladies. But I don't understand them,” according to The Age.
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