14 DAY TRIAL // 9thQ Digital Technology Co., Ltd, a China-based developer of mobile applications, has released an updated version of TaoQu, its software assistant for Apple's App Store.
According to the app’s makers, “this is the first comprehensive data-analysis software on the App Store's Chinese servers that is designed specifically to browse, evaluate, recommend, and rate apps.”
The developer informs that the software has been downloaded “directly from the App Store” by more than 100,000 users, since its release in March of 2010.
It thus became one of the top ten most downloaded applications on the China-area servers during its initial release, 9thQ Co., Ltd noted.
In the Apple Chinese App Store, it is currently holding steady among the top 25 in the category of free data application software, the company said.
So, why is a solution like TaoQu necessary for iOS device owners?
Well, the report mentions that “according to the analysis of an authoritative international organization, only 1.8% of the top 1,000 apps ranked by Apple as ‘What's Hot’ are downloaded and installed, and only 30% of these remain in use on the day of purchase or download.”
“What's more, after twenty days, this percentage drops to only 5%. What this means is that while the average user downloads or purchases over ten apps a month, these apps number very few among the many apps available on the site, and they are unable to meet the needs of all users,” 9thQ adds.
“Users are unable to find or locate all application software, and these applications cannot sell themselves to users. Because of this design issue in the App Store system, it has not resulted in the so-called ‘Long-tailed effect’, of the digital economy era.”
9thQ believes this is a major flaw that acts as “a stumbling block to the future development of a two billion USD industry with tens of millions of users and hundreds of thousands of developers.”
It further notes that, beginning with 2010, the rate at which new application software has appeared in the Apple App Store has slowed, presumably based on data from the same “authoritative international organization.”
Furthermore, “a large number of small- to medium-sized developers, lacking the ability to effectively promote their products and faced with a corresponding lack of recognition and interest among users, have chosen to leave the market or join large companies,” the report adds.
“As a result, innovation in the industry has been severely curtailed,” 9thQ upholds.
This is where TaoQu comes in and saves the day, 9thQ suggests, by effectively addressing “the long-existing problem in the App Store of how to bring together users searching the vast number of iPhone apps for software of interest to them with developers who have specific target customers among the countless users in the App Store.”
The company strongly believes that their service is a step forward in the perfection of the Chinese application industry chain.