The survey was conducted among users in the US

May 2, 2017 07:56 GMT  ·  By

A study conducted by Experian and Creative Strategies reveals a stunning result - 98% of AirPod owners are satisfied with the wireless earbuds, marking the highest-ever satisfaction score for a first-year Apple product.   

In fact, 82% of people state that they’re “very satisfied” with their AirPods, while 16% were satisfied. The number of people who expressed their dissatisfaction is close to 0%. By comparison, the iPhone had a 92% customer satisfaction rate in 2007, while the iPad scored a 92% user satisfaction rate three years later. 97% of people were satisfied with their Apple Watches in 2015.

AirPods customer satisfaction chart
AirPods customer satisfaction chart

Most of the customers who were asked if they would recommend AirPods to others said yes, thus leading to a Net Promoter Score of 75. Product and NPS specialists believe that any product scoring “above 50 is excellent and anything above 70 is world class,” the survey revealed.

Users describe AirPods using words like magic and love

Customers used words like “magic, good sound, battery life, pairing process and the convenience of a wireless experience” when talking about AirPods, but some did express discontent with connectivity and the way AirPods fit in the ear.

AirPods customer satisfaction
AirPods customer satisfaction

Customers were most pleased with the charging time of AirPods, as well as the design and Bluetooth pairing process with the iPhone. Battery life scored 95% in user satisfaction, same as comfort, while 93% of users were pleased with the size of the AirPods.

A stunning 82% of people said that AirPods were their favorite recent Apple product, while 62% said they listen to more music since acquiring the earbuds. In addition, 84% of users said they use only one AirPod in certain situations, while 82.5% of people wanted more controls for turning the volume up or changing a song.

Apple’s AirPods were released in October for the price of $159, but they’re still quite difficult to come by. Customers who place orders are testing their patience with an up to six weeks shipping wait, while in-store pickup availability is set to June 20 at the earliest. If anything, the latest survey does reveal that the wait is worth it.

Apple AirPods (3 Images)

AirPods
AirPods customer satisfaction chartAirPods customer satisfaction
Open gallery