90% of Retailers Plan 'Cyber Monday' Promotions

Although everybody is used to seeing all sort of crazy discount going around when Black Friday hits, Cyber Monday is a somehow more risky venture since this was first invented five or so years ago and not all retailers plan on offering special promotions, although this may soon change as a study shows that 90% of retailers plan special Cyber Moday promotions.

Used for the first time by Shop.org in an 2005 press release entitled "'Cyber Monday' Quickly Becoming One of the Biggest Online Shopping Days of the Year," the Cyber Monday term is used for referring to the Monday immediately following Black Friday in the US.

From there, things progressed really quickly more and more retailers planning special promotions during this day, the term quickly moving outside of the US boarders, reaching countries such as United Kingdom, France, Portugal and Germany.

Furthermore, in some of these countries Cyber Monday sales last for eight days straight, giving buyers enough time to profit from all the special promotions available.

Moving back to the US, although the period covered by Cyber Monday probably won't be extended, a study made by Shop.org revealed that 88.2 percent of retailers surveyed will mount a new round of sales the day after Thanksgiving Weekend, up from 72.2 percent in 2007.

From those asked, 49 percent plan to include specific deals, 41 percent plan one-day sales while 21.6 percent percent plan to intro free shipping for all purchases, all these numbers being on the rise compared to 2009.

According to Joan Broughton, interim executive director of Shop.org, this study comes as a surprise since the company never though that its catch phrase will grow this big in just five years.

However surprising this turned up to be for Shop.org, Cyber Monday has become one of the best days in the year for retailers in the US, Bernard Luthi, marketing, web and customer service VP at Newegg.com, stating this is now one of the “top two or three days of the year”. (via Twice)