14 DAY TRIAL // A new report states that 85 percent of those playing social games abandon them after their first session and never return to see how they have performed.
The report, cited by Gamasutra, comes from Playnomics and was carried out from July to September of this year.
It also shows that 95% of those who have started playing a social game during the period abandoned it during the three months when the study was conducted.
The researchers have also found that most money is spent during Friday and Saturday on free-to-play social games while Monday and Tuesday are the periods when the most time is occupied playing them, although very little cash is actually spent.
The patterns show that the overall social games genre is in decline and that the developers associated with it tend to lack the ideas that could revitalize it.
Zynga, the company that reaped the most success when the genre was initially created, has seen its share value drop and is facing potential financial issues.