75% of All Firefox Downloads Go Dead
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Back in June 2007, Firefox 3.0 skyrocketed to a record eight million downloads in just the first 24 hours following general availability. At the same time, the open source browser continues to enjoy what Mozilla referred to
as tens of millions of downloads, and yet Firefox is nothing short of crawling when it comes down to increasing its audience. While it is indeed eroding Internet Explorer's install base and constantly attracting audience, Mozilla revealed that no less than 75% of all Firefox
downloads go dead. Three quarters of all the users that download the open source browser never use it again.“Retention marketing is one of Mozilla's key challenges. Currently tens of millions of Firefox users download the browser, but about 75% of those users are not active after that initial download. How do we get these past users back? And how do we keep future users active once they've downloaded Firefox?” reads a message from Impact Mozilla.
The 2008 Impact Mozilla challenge is an initiative designed to tackle this specific retention problem, with third-party help. Mozilla is in fact looking for marketing solutions which will be able to breathe life into additional Firefox downloads from the mass that go bust as soon as the last bits hit the end users' desktop. And it is looking to pay as much as a $3,000 prize for the winning plan.
“The specific 'marketing problem' we’re hoping to address is retention marketing. For example, over time we know that tens of millions of people have downloaded Firefox, but don’t continue to use it today. How do we either win some of these users back or how do we reduce this attrition rate with future new users? We’re open to other ideas as well. If you feel particularly inspired by another area of Mozilla’s marketing efforts - e.g., acquisition marketing, social media marketing, international marketing - we’re open to suggestions and submissions in those areas as well,” revealed Mozilla's Ken Kovash.
Firefox 3.1 Alpha 1; Firefox 3.0.3 and Firefox 220.127.116.11 for Windows are available for download here.
Firefox 3.1 Alpha 1 and Firefox 3.0.3 for Linux are available for download here.
Firefox 3.1 Alpha 1; Firefox 3.0.3 and Firefox 18.104.22.168 for Mac OS X are available for download here.
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|Comment #1 by: Greene Drucker on 01 Oct 2008, 16:57 UTC|| reply to this comment|
Once downloaded, firefox continues to open on 'what's new in this version'. It is annoying, unremovable and the prime reason me and my colleagues continue to delete firefox. Mozilla needs focus groups urgently.
|Comment #2 by: Disk4mat on 01 Oct 2008, 22:15 UTC|| reply to this comment|
I think they need to account for the zealots who download multiple times to inflate the numbers. I would love to see what the figures are for Opera.
|Comment #3 by: Jen on 06 Oct 2008, 15:45 UTC|| reply to this comment|
Greene Drucker, that's actually very easy to remove. In the preferences, you can set your home page or have Firefox open on a blank page.
|Comment #4 by: antigin on 10 Oct 2008, 18:12 UTC|| reply to this comment|
I think the most of 75% of that people are not pc maniacs or software guru. Part of them do not know about extension system, about relative, potential functionality, they do not see the "magic" of Firefox. Some of them do not want to spend hours for making Firefox functionality that way, that they already get used in previous browser and became accustomed with it. But anyway all the users are LOOKING, looking at browser. Looking on it after install. Maybe they (developers I mean) need something a bit more universal, for example to make alternative design, to put some different skins at the official release package and during installation to provide a convenient choice of features, design etc, but do not overdose with it. Need to find a compromise. As variant they can make an option for new users, for example: Detailed (Custom) Installation (For new users recommended), which contains an easy and friendly manual with extension recommendations, skins choice etc.
|Comment #5 by: amit on 11 Oct 2008, 09:47 UTC|| reply to this comment|
one reason for less usage could be the load the browser puts on the processor..
it consumes about 80mb of ram memory as well to run.. and consumers wit lower computer ram memory cant afford to use it..
a lighter version of firefox development with some advanced features removed could do the trick..
|Comment #6 by: SA on 20 Nov 2008, 16:04 UTC|| reply to this comment|
“Retention marketing is one of Mozilla's key challenges. Currently tens of millions of Firefox users download the browser, but about 75% of those users are not active after that initial download. How do we get these past users back? And how do we keep future users active once they've downloaded Firefox?”
simple: MAKE OPERA lol ;)
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