68-Year-Old Weatherman Jumps Off a Building to Raise Environmental Awareness [Video]

Not long ago, we reported on how The Onion made a mock-video in which it presented a rather unusual solution for climate change and global warming: a new Toyota Prius which supposedly cuts down on gas emissions by killing its driver and thus making sure no cars ever again get to pollute the environment.

It now seems that weatherman Michael Fish decided to do something equally shocking: jump off a building in order to help raise environmental awareness.

We are still quite unsure as to how his jumping will directly benefit the natural world, but here's hoping that all the media attention this endeavor got will bring various environmental issues under the spotlight and therefore determine others to act in favor of reducing pollution and pushing for sustainability.

Before you get any ideas, let us inform you that Michael Fish, the weatherman who embarked on this very original environmental campaign, had nothing even remotely bad happen to him as a result of his jump.

Quite the contrary, everything was well planned and the parachute opened in time to prevent an unfortunate accident from happening.

Inhabitat informs us that, prior to jumping, the meteorologist explained how, “Climate change is so important. We’ve got to do something about it now. If it means that people have to make sacrifices to achieve sustainability, if it means jumping off a building, then so be it.”

He further argued that, “If a 68-year-old meteorologist / fashion icon can do a B.A.S.E. Jump off a block of flats, surely things like riding a bike instead of driving, or buying more sustainable products at the shops can’t be so hard.”

Although his argument does indeed make some sense, there are still some who believe that there was no need for Michael Fish to resort to such extremes measures in order to get his message across.

Apparently, eco-clothing firm Rapanui worked closely together with the weatherman and helped him with this project, as raising environmental awareness is also one of their top concerns.

You have the video of Michael Fish's jump down below.