A survey conducted by the Entertainment Software Association is showing that 42% of American adults are interested in giving or in receiving a videogame or more as presents for Christmas, which is good news for an industry that has seen sales fall this year over the same period in 2008 and hope that the shopping spree would save them. The survey was conducted between November 4 and 8 on 1,001 adult Americans.
More than half of those surveyed have said that videogames represent a “good option for family entertainment,” hinting that more casual titles and Nintendo Wii videogames might be on top of their shopping lists.
A majority of American adults also cited the high entertainment value per dollar as one of the reasons driving them to pick up something like
New Super Mario Bros. Wii or
Modern Warfare 2 in order to stuff stockings. The 42% number is seven percent higher than last year.
Michael Gallagher, who is the president of the ESA, stated that “With 68 percent of American households playing computer and video games, U.S. consumers value the creative and innovative products the entertainment software industry produces and are seeking them out for themselves and to give as gifts.”
47% of those who responded to the questions posted by the ESA also indicated that they were planning to offer a videogame gift to a female gamer, showing further signs of the parity developing in the profile of typical videogaming between women and men.
Most analysts are saying that both sales of gaming consoles and of games will be better than for the same period in 2008. Of course, we will have to wait until the NPD Group numbers for December appear, in early 2010, to see how this videogaming Christmas will turn out.
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