3LCD Ups the Ante in Projectors with New Reflective HTPS Liquid Crystal Chip

Since high-definition has pretty much became the norm in just about every segment of the display industry, including that of projectors, some much-needed changes are also starting to affect this segment, one of the most important ones being the world's first reflective high-temperature polysilicon (Reflective HTPS) liquid crystal chip for 3LCD.

And now, the company that developed this technology (3LCD, of course), announced that the first projectors to incorporate it, and which were already showcased at IFA in Berlin, Germany and the U.S.-based CEDIA exhibition in Atlanta, should arrive on the market in the near future.

Naturally, if these new devices really deliver a seriously enhanced experience, that will certainly convince more people to opt for projectors instead of LCDs, although, at the moment, that's really not an easy task.

On the other hand, it will also put some pressure on the LCD and PDP manufacturers, prompting them to come up with some new and advanced solutions of their own, meant to counter the increasingly better image quality provided by projectors.

The new reflective chip, measuring 0.74 inches on the diagonal, supports full high-definition content (1920 x 1080) and provides increased contrast ratios (100,000:1 or higher).

Moreover, it provides equal Color and White Light outputs for optimum visual experiences.

The chip delivers the ability to reproduce bright, natural-looking images and deliver rich gradations.

The main structural difference in the reflective chip is a reflective electrode instead of a transparent electrode, and the technology that enabled high-contrast ratios in the transmissive HTPS chip has been optimized for the new reflective HTPS chip.

Unfortunately, 3LCD doesn't provide any information on the actual manufacturers of the projectors using the new Reflective technology, nor do they offer a stable time-frame, but we'll try to keel you posted as soon as we come by some of these new and enhanced display solutions.