33 Percent of Google’s Users Ready to Switch to Microsoft’s Search Engine

Microsoft’s Bing It On Challenge enjoy great success

By on October 3rd, 2012 07:01 GMT

Microsoft launched the so-called Bing It On Challenge a few weeks ago to promote its very own Bing search engine and the results are pretty encouraging. At least, this is what Microsoft said.

A survey conducted by Microsoft’s independent research partner, Answers Research, revealed that 33 percent of the current Google users are ready to make the switch to Bing after they took the Challenge.

What’s more, out of the 4,700 people included in the survey, 64 percent admitted they were surprised with the quality of Bing’s search results, while 17 percent of those who liked Bing said that the Challenge helped them find flaws in Google’s results.

The Bing It On Challenge recorded over 5 million visits, said Mike Nichols, corporate vice president and chief marketing officer, Bing, so the company is willing to improve its search engine even more to show people the power of Bing.

“The ‘Google habit’ is strong in many people and habits don’t change overnight,” Nichols said. “We are working very hard to continue improving the quality of our results (from web search to adding new useful information from your social networks), and to make the distinctions between Bing and Google clear so you can make an informed choice. This campaign is just the start.”

Microsoft said in early September that many more users have switched to Bing in the last few months, so such a campaign pretty much makes sense, especially now that the company is getting ready to roll out the new Windows 8 operating system.

Bing is also the default search engine on Windows Phone 8 and on tablets running Windows 8, but also on Amazon’s very own Kindle Fire.

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