Cupertino hangs new outdoor boards to advertise specialized iPad software
Deeming music apps as “Ear Opening,” education apps as “Elementary,” music titles as “Well Versed” and graphical apps as “Mind watering,” Apple’s new billboards do a great job at promoting the iPad’s endless functionality.While the TV ads may be losing their flair, the iPad certainly has nowhere to go but up.
With over 300,000 titles designed specifically for the 10-inch and 8-inch screens of various iPad models, Apple has a huge advantage over competitors.
While the Android app store (Google Play) itself has a lot of titles to brag with, there are nowhere near as many tablet-specific apps to run on the sea of pads churned out by Samsung and other vendors. Not to mention their quality.
Apple is now hanging billboards throughout subway stations and other locations to boast about this awesome advantage it has over its competitors.
In a press release issued late last month, Apple confirmed that “The revolutionary App Store offers more than 800,000 apps to iPhone, iPad and iPod touch users, with more than 300,000 native iPad apps.”
A few weeks earlier, the company had put out a press statement confirming a mind-boggling milestone in downloads.
“App Store customers have downloaded over 40 billion apps, and Apple has paid over seven billion dollars to its incredible developer community,” the company said on January 7, 2013.
In the meantime, those figures continued to grow, including the cash flow to developers. Last time we checked, that seven billion turned into eight (which translates into around €6 billion).
iPad apps are scattered across 23 categories, including games, business, news, sports, health & fitness and travel, as well as newspapers and magazines (with Newsstand support).
Also last month, Eddy Cue, Apple’s senior vice president of Internet Software and Services, said, “It has been an incredible year for the iOS developer community.”
“Developers have made over seven billion dollars on the App Store, and we continue to invest in providing them with the best ecosystem so they can create the most innovative apps in the world,” added Cue.