Enabling users to interact with each other on online communities

Feb 15, 2007 11:45 GMT  ·  By

Mobile operator 3 UK has announced a ground-breaking partnership with Intercasting, a social networking gateway provider, which allows simple access to a raft of well-known online communities on mobile for 3's customers.

Users will be able to quickly and easily access the social networking sites which include LiveJournal, Xanga, Vox and BlackPlanet. The companies will work together to ensure that subscribers will be able to access their favorite online communities, interact with each other, share media or participate in groups and forums.

The partnership will be a part of 3's commitment to give their subscribers the most innovative mobile media services, and promises to offer an intuitive interface that acts as a single point of access for more than one social networking website.

Rob Wells, Head of Mobile Broadband at 3UK said: "This is another step towards providing our customers with the best possible range of mobile broadband services. Using Intercasting's unique technology our entire user-base can enjoy the best possible mobile social networking experience on a variety of well-known sites with a community base of millions."

"Through the Anthem social networking gateway users will get a social networking experience tailored for the data and media capabilities of their phones, helping to drive adoption and repeat usage over the 3 network. This further extends the world of mobile blogging, messaging and community interaction on 3."

Intercasting allows mobile networks to provide social networking functionalities through its Anthem Social Networking Gateway, and by using their technology, 3 will be able to offer their customers an easy-to-use and compelling experience.