14 DAY TRIAL // Things are moving fast online and having an online presence doesn't just mean building a website like in the olden days and calling it quits. Not so long ago, MySpace was a must for any artist trying to 'connect' with his/her fans. Now though, Facebook is where it's at and having a Facebook Page isn't 'looking ahead,' it's already a must. But just having a Facebook Page doesn't guarantee that people will actually visit it and a new, rather thorough, study from social media consultancy firm Sysomos has found that most pages aren't that popular with a full 77 percent of them having less than 1,000 fans.
The researchers looked at about 600,000 Facebook Pages to see how popular they were with the users. They only counted the number of fans, pretty much the only accurate stat available to third-parties. Their findings show that a big number of pages are little more than place holders with less than 10 fans, 5 percent of them or 30,000 pages. Of course the vast majority of pages are a bit more popular, but the number drops off very quickly. 65 percent of pages have more than 100 fans while only 23 percent (123,000 fan pages) have more than 1,000 fans.
After this, the numbers really start to dwindle and only 4 percent (24,000) of the pages analyzed have more than 10,000 fans. Moving on, only 0.76 percent of Facebook Pages (4500 or so Pages) enjoy more than 100,000 fans and finally just 0,047 percent (297) have more than one million.
The study also tried to group the pages into categories to see if there was certain trend or if one category was predominant. It turns out that the pages are pretty evenly distributed, with all of the most popular categories like non-profit organizations and celebrities hovering at around 7 percent. When looking at just the 297 which have more than one million fans, things change a little. Most of them can't be put into any particular basket, 39.2 percent, but the rest are a bit more predictable. Music pages make up 16.7 percent of the million plus fans pages followed by celebrities, products, and TV shows. [via TechCrunch]
