Most people are well aware of the fact that, every once in a while, a bird is bound to hit one of the windows of their home and end up dead on the pavement.
Still, a startling new report suggests that, should one start counting all of these isolated incidents, the result would be mind-blowing, to say the least.
Thus, it seems that in Canada alone, roughly 22 million birds die on a yearly basis as a result of their flying head-first and at full speed into windows, Mongabay reports.
Conservationists suggest that people start using stickers and other objects that can make the window more visible to the run-off-the-mill bird.
Apparently, similar accidents strip the US of roughly 100 million birds each year.
“People need to really think about what's best for the birds and not just what's best for them viewing the birds,” environmentalist Erin Bayne said.