The eighth annual iTunes Festival has a huge lineup. A few weeks ago, Apple announced via a press release that artists like Maroon 5, Pharrell Williams, Beck and David Guetta will be coming on the stage in London.
This 30-day celebration is one of the biggest music events in Europe and Apple is more interested in promoting all the big names via iTunes or the AppStore.
Best thing about it is that the concerts are free. Spectators will be selected by a number of local media outlets in the United Kingdom. For the rest of the fans, the concerts will be broadcasted live to an iPhone, iPad or Apple TV near you.
When the first lineup was announced, Eddie Cue, Apple's senior vice president of Internet Software and Services, expressed some positive thoughts about the idea of live performances. In his opinion, Apple loves bringing them to their customers in the legendary London Roundhouse and the fact that millions of people are watching the events for free is the way they express iTunes heart and soul.
The London iTunes Festival was launched in 2007, and since then over 430 artists have been invited to come up on the stage. Hundreds of thousands of fans have been present for these shows and millions more were able to catch them online or buy them later in iTunes.
The lineup for this year is a great way to complement artists from the previous shows. So far we have seen Adele, Coldplay, Elton John, Foo Fighters, Justin Timberlake, Kings of Leon, Lady Gaga, Katy Perry, Muse, Sir Paul McCartney and many, many more.
The original list for 2014 has been improved with 21 new names. Apple has made the list public through a series of tweets posted from their @iTunesfestival account. One of the big names is Lenny Kravitz. He will be joined by Jenny Lewis, Clean Bandit, Robin Schulz, Charlie Simpson, Luke Sital-Singh, Sohn, Matthew Koma, Elbow, Paolo Nutini, David Gray, The Script, Foxes, Gregory Porter, Eric Whitacre, Jessica Ware, Rudimental, Jess Glynne, Ryan Adams, First Aid Kit and Mnek.
Lenny Kravitz will be on the stage on September 26. Most of the above mentioned artists have posted tweets on their accounts or have added Facebook or YouTube announcements to talk about their performances.
Apple has yet to announce the big opening on September 1 the last three shows, at the end of the month.