Apple extends storage offer to spur iCloud adoption among MobileMe subscribers

May 7, 2012 07:51 GMT  ·  By

Apple’s 20GB offer enticing MobileMe subscribers to switch their assets over to the iCloud has been extended by three months, allowing existing customers to take their time in making the switch.

Apple originally launched the free-20GB deal to convince customers to drop MobileMe and start using iCloud. The storage is complementary, but only for a limited period of time.

The limit was June 30th, at which point Apple had originally planned to switch off all life systems keeping MobileMe running.

That limit has been extended to September 30th, according to the Frequently Asked Questions page on Apple’s site, detailing the MobileMe transition to iCloud.

“The core services provided by MobileMe have been completely rewritten and are now part of iCloud. MobileMe will no longer be available after June 30th, 2012,” Apple states.

“To continue to have mail, contacts, and calendars kept up to date automatically and free of charge, and to enjoy the new services that iCloud provides, MobileMe members must move their accounts to iCloud before June 30th, 2012.”

The company then adds: “MobileMe members with 20GB of purchased storage receive a complimentary iCloud storage upgrade of 20GB, and accounts with additional purchased storage (40GB to 60GB) receive a complimentary upgrade of 50GB after moving to iCloud.”

Apple outlines that September 30th, 2012 is the limit for these free upgrades. “After that date, you can continue the upgrade at the regular price or let it expire and use the free 5GB plan,” the company notes.

iCloud was unveiled in 2011 as Apple’s brand new set of cloud services replacing MobileMe. The service stores your music, photos, apps, calendars, documents etc. and wirelessly pushes them to all your devices, keeping you in sync wherever you go.

The web suite integrates seamlessly with a user’s apps. Customers don’t need to take any specific action, as everything mostly happens automatically. iCloud is free for iOS 5 and OS X Lion users.