A new TV and digital campaign has recently been launched by Mitsubishi to highlight its eco-friendly 100% electric, small car. The campaign will see 2012 Mitsubishi i transform a charming Midwest city into EVTown, USA.
In addition to that, the 2012 Mitsubishi i with MiEV (Mitsubishi innovative Electric Vehicle) technology is positioned as the "Most Likable Car On The Planet".
The campaign illustrates Mitsubishi's involvement in helping turn Normal, Illinois into the electric vehicle capital of the United States by bringing up to 1,000 all-electric Mitsubishi i-MiEVs here than anyplace in the U.S., and helping install a safe, convenient and high-tech EV charging infrastructure (a full 30 ultra-fast Level 3 quick charge "refueling" stations).
Normal, Illinois is a model electric vehicle (EV) community: EVTown is being driven by a coalition of business officials (including Mitsubishi Motors), government representatives and other interested stakeholders who firmly believe electric vehicles offer tremendous benefits to individuals, businesses and the greater community.
Moreover, the company has also debuted the "Mitsubishi i 100% Electric Experience" tour which will include numerous stops, such as Portland (Oregon), Seattle (Washington), Carmel (California), Monterey (California), San Francisco (California), Bakersfield (California), Los Angeles (California), San Diego (California), and many others.
Running from October through November, the "Mitsubishi i 100% Electric Experience" allows consumers to experience and test drive the Japanese auto manufacturer's latest vehicle offering and learn about what the company calls ‘the most affordably priced mass-market EV’ from an on-site team of product experts.
"Normal EVTown is a community that is embracing new technology in an environmentally sound way," said Chris Koos, Mayor of Normal, Illinois, who came up with the idea after visiting Mitsubishi Motors executives. "It is a way of imagining the future and Normal is that future."
To see a fun behind-the-scenes video of the residents of Normal, Illinois talking about the transformation of their town into EVTown, USA, check out the video below:
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