Coda has decided to lower the starting price for its expected 2012 all-electric Sedan to $37,250 (29,137), by offering potential customers two different battery pack options.
The first option, a 36 kilowatt-hour lithium iron phosphate battery pack would bring 150 miles of range, while the cheaper alternative, the 31 kilowatt-hour battery pack could offer up to 125 miles range. In this case, buyers who will settle for the second option would save $2650 (€2,072).
Both alternatives come along with a 10-year or 100,000-mile battery warranty. It seems that, just like Ford and Toyota, Coda is fully aware of the fact that price is a decisive factor when it comes to eco-friendly cars.
Even though curbing emissions is a target followed by several consumers, the prohibitive costs of electric vehicles sometimes make it unachievable.
If competitive price is not a convincing argument, Coda plans to capture the attention of the public with its Lithium-iron Phosphate (LiFePo4) battery technology and best in-class driving range.