Microsoft's licensing fees and Intel's subsidies help a lot

Apr 10, 2013 12:17 GMT  ·  By

Yesterday we said that ultrabooks would start having touch by default from the third quarter of 2013 onwards, and that the subsidies from Intel and decreased licensing fees from Microsoft wouldn't help as much as we'd like.

Now, however, we can safely say that, while ultrabooks do have size and shape to justify the somewhat larger prices, that doesn't go for the rest of the notebook market.

Thus, notebooks, normal ones, actually will experience much awaited price cuts this year.

They won't be shabby either: Digitimes reports expectations for 20-25% cuts during the upcoming Softex consumer trade show in Taiwan.

Consequently, demand will rise, increasing touch-enabled notebook share from 9-12% to 20%.

Soon enough, there won't be a price difference between touchscreen and non-touch laptops, which is what everyone is yearning for.