The platform already grabbed over 3 percent of Mac traffic

Jul 28, 2012 11:11 GMT  ·  By

Apple’s latest Mac platform release, the OS X 10.8 Mountain Lion, has seen great response from users right from the start.

The Cupertino-based company managed to sell two million copies of the new OS X in only 48 hours after the official launch, in line with the success last year’s Lion platform registered.

The new platform release comes with an appealing price tag, namely $19.99, which has certainly contributed to its success.

Moreover, the platform was offered for free to all those who purchased a new Mac machine after June 11th, 2012.

However, it should be noted that Apple hasn’t yet provided official numbers on Mountain Lion sales, but that the info comes from Chitika, which estimates 2.11 million copies of the OS being sold in the first two days of availability.

The new operating system comes with a wide range of enhancements when compared to the OS X Lion release, Apple counting no less than 200 of them.

Starting with the new platform, users can take advantage of features such as Reminders, iMessage and Notification Center on their desktops, after enjoying these capabilities only on iOS devices until now.

Chitika also notes that the fast adoption of OS X Mountain Lion is shown in the fact that over 3.2 percent of all Mac web traffic is now coming from this platform.

“Moreover, based on Apple’s June 2012 announcement that there are currently 66 million Mac users in the wild, we can infer that 2.11 million Mac users downloaded OS X Mountain Lion in the past 48 hours,” Chitika told AllThingsD.

“Using this figure, if we assume that 90 percent of these users paid to upgrade, OS X Mountain Lion generated $38 million in revenue for Apple in the past 48 hours.”

Chitika Insights also notes that there are over 45 percent of Mac users still running OS X 10.6 Snow Leopard, but that all those using 10.6.6 or higher could upgrade their systems to 10.8.

OS X 10.8 Mountain Lion is available for download from Softpedia as well, via this link.

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