A while ago, a small company going by the name of doubleTwist developed a media-playing application that now connects and syncs with most popular devices in a no-hassle manner. The doubleTwist app integrates with OS X beautifully (although it does borrow Apple-specific elements), it is free to download and use, and aims to unify media use and transfer across a person’s entire collection of devices.
With this goal in mind, doubleTwist has recently created its own version of the 1984 ad. However, 25 years after the commercial was originally aired, it’s Steve Jobs that is being portrayed as Big Brother, Cult Of Mac points out. Although not using Steve’s face in the remixed ad, Jobs-specific elements can be observed, confirming it’s Apple’s CEO doubleTwist has put on the big screen, wearing Lennon-style glasses.
“We started doubleTwist because we were disappointed by the quality of software applications offered by the major device manufacturers. Our vision is simple: to create a unifying media platform that connects consumers with all their media and all their devices, regardless of whether they are online or offline,” the company says on its website, promising a major update come October 6. The ad also ends with the message “On October 6th, doubleTwist brings you.. Choice.”
“We feel that just like you don't use a different browser for every web site you visit (Firefox to read the NY Times, IE to stream Hulu, Chrome to browse YouTube, etc.) you shouldn't have to use iTunes for Apple products, Nokia software for Nokia phones, Sony software for Sony products, etc.,” the company explains. “The typical household today has many such devices and there is a need for a simple and powerful software that connects them.”
The company believes doubleTwist is that app. Softpedia will not deny doubleTwist the pleasure of bashing Apple for its tendency to lock users inside its own hardware and software solutions. However, the company will have to continue offering its service in the same open manner (as well as for free) in the unlikely case of it getting mainstream attention, if it wants to make a name for itself.
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