14 DAY TRIAL // Renewables appear to be one of the most popular options this year, taking into account that 15 giant companies have recently announced they are scaling up efforts to respond to 25% of the entire energy demand relying on clean, green wind power.
Motorola, Deutch Bank and Lego are the first top enterprises that will go partially green while saving money and preserving the environment, reports Business Green. The 3 major players are not the only ones that think about improvements in this field. 12 other well-known enterprises struggle to follow the same path to sustainability, supported by WWF and the Global Wind Energy Council, after embracing the WindMade consumer label during an event hosted in New York.
WindMade is a non-profit organization created earlier this year with the firm goal of promoting and boosting the development of wind power, as a source of alternative energy meant to improve the level of consumption and the conduct of major companies operating on the market.
Despite the fact that its services are quite new in the industry, it seems that it already has a positive impact upon 67% of the target.
According to the people behind this project, WindMade represents the first global consumer label gathering organizations and products for which wind power plays a significant part in their attitude and stages of production.
“WindMade Label Program is to provide a communication platform for companies to report their use of electricity generated by wind and other renewable sources,” state representatives from WindMade.
The label allows companies to highlight their commitment to renewable energy, and it helps consumers favor companies and products that reveal their intention of exploiting wind power.
This attitude is highly beneficial, because it encourages people to make eco-conscious choices. The companies that embraced this eco-friendly option can own wind turbines, or buy alternative wind power under purchase agreements.
"Consumers are ready to act – 67 per cent of 31,000 consumers globally have told us they would favour WindMade products, even at a premium.WindMade empowers people to choose brands that choose wind," Morten Albæk, senior vice president of global marketing at Vestas, declares.
The initiative has become popular in no time. Renewables are challenging the creativity of manufacturers, who have to show improvements while thinking about energy in a manner that has a zero effect upon the environment.
PwC, Bloomberg, Better Place and UK solar company G24 Innovation (G24i) are other important enterprises that have decided to increase their profit margins while going green.
Following this path, G24i started exploiting the list of advantages provided by wind power at its South Wales factory, earlier this year.