13-Year-Old Girl Fights for Gender Equality in Easy Bake Oven Ads

In this case, gender-targeted marketing sends out the message that women cook and men work

By on December 4th, 2012 15:43 GMT

Mckenna Pope started a petition against gender discrimination in Hasbro ads for the Easy Bake Oven.

She posted this endearing clip on YouTube, of her younger brother who loves to cook, and would want the oven toy for Christmas.

She researched the game to buy it for him, as she mentions in the video description, and realized its marketing is completely targeted at girls – pink box, only girls included in commercials.

Mckenna asks her brother why he would give up the oven, and, as expected due to media influence, he responds: “Because only girls play with it.” It makes him feel as if he is not fit as a cook, which is why boys cannot star in the ads.

I have to agree with this little girl as she writes that using specific genders in ads for specific products puts up a wall between men and women.

“I feel that this sends a clear message: women cook, men work,” she writes.
13-Year-Old Girl Fights for Gender Equality in Easy Bake Oven Ads
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