14 DAY TRIAL // Common sense would dictate it takes experience and lots of practice to get all the know-how to be a pure and respected fashionista, but, for Tavi Gevinson, it all comes naturally. The 13-year-old born in Chicago and running a blog called Style Rookie has not only managed to increase her audience to 1.5 million hits a month, but also to turn herself into the latest darling of the fashion industry.
Just recently, Tavi was to be found in the front row of all the hot shows at the New York Fashion Week, a feat even veteran fashion editors envy her for. However, it’s not just her writing that’s getting fashion insiders singing her praises, but also her unmistakable style. While her mates are cramming for tests, Tavi is busy customizing designer pieces for an image that has been labeled anything from quirky to highly innovative.
Then again, this has always been Tavi’s goal. She doesn’t see herself as a fashionista, though, but rather as a “dork” who spends most of her time indoors trying outfits and making them more interesting. The fashion industry has begun to pay more attention to her because, unlike even professional models, she has learned that fashion can be a form of art, an expression of the self that can make even “layman” stop short and gawk. In all fairness, when Tavi steps into a room, all eyes are on her, they say, because of her love for fancy headwear and colorful accessories.
“As I said earlier, the Nazarites wore just enough to keep them warm, believing that that was the wish of God. Over this past year I have become increasingly interested in clothing, and have developed a clearer understanding of the idea that clothing can be art... Using fashion as self-expression can go beyond wearing a shirt with a slogan, as clothing has the ability to evoke an entire feel, or atmosphere, or emotion, or world.” Tavi writes in a post on her blog.
Tavi started blogging on fashion almost two years ago. Since then, as already noted above, her audience has continued to increase and she’s now being poised as the upcoming hit of the fashion industry. Several companies have already contacted her to be the face of their children’s lines, but some media outlets see in her more than just a model: at 13, Tavi Gevinson stands excellent chances of becoming the next muse of prestigious fashion houses.