14 DAY TRIAL // Facebook is big, that's not news to anyone, so it's going to generate some pretty impressive stats month after month. Still, it's interesting to note just how big the site is, it's on its way to becoming the largest website on the planet and it would already be that if divided Google and the others by product rather than by domain.
Nine percent of all visits to a website in April in the US were to Facebook. That's to say that almost one in 10 people that visited a site went to Facebook.
It's not hard to see why, the site gets 1.6 billion visits per week in the US and some 229 million per day. These are not unique visits, but the number suggests that a lot of Facebook's users visit every day and plenty of them come back multiple times during the day.
Hitwise data suggests that 96 percent of visitors were returning visitors, meaning they used the site more than twice in a 30-day period. And they don't just come and go, the average user spends 20 minutes per visit on Facebook.
The numbers are even more staggering when it comes to page views, one in five pages viewed last month in the US came from Facebook.com. The site is up to 400 billion page views this year alone, in the US.
The site is already the top site in the US, surpassing all competitors, including YouTube, and is also the top overall site in Canada, New Zealand, Hong Kong and Singapore, out of the markets Hitwise tracks. It's the second overall site in the UK, Brazil, Australia and France.
The site's huge growth days are behind it, now that it's closing in on the one billion active users mark, but it's still growing and there doesn't seem to be any threat to Facebook's title as the largest site on the web on the horizon.