It's somewhat of a habit for the major tradeshow exhibitors to bring some pretty extraordinary items within their booths in order to attract more visitors, and that's exactly what Epson's doing right now at SEMA 2010 (Specialty Equipment Market Association) show currently going on in Las Vegas, since they've joined forces with Avery and SkinzWraps to produce and display the world's most expensive car ever to be wrapped, namely a Bugatti Veyron worth an estimated $1.7 million that will be on display in Epson's booth.
The custom wrap was designed, printed and applied by SkinzWraps using an Epson Stylus Pro GS6000 printer and Avery MPI 1005 Supercast media, a total of seven days being required to complete the design, print the wrap and apply it to the car.
However, at the conclusion of the show, the car will be transformed quickly and easily back to its original design.
“Epson is extremely excited to work with Avery and SkinzWraps to unveil what's surely the most prestigious and high-priced automobile ever to be wrapped," said Reed Hecht, product manager, Epson America, Inc.
"In the world of engineering, there aren't many vehicles that underscore the winning combination of style, performance, beauty, and speed like a Bugatti Veyron.
These are characteristics that Epson shares and pursues with passion when it comes to engineering the world's most incredible ink jet printing technologies, so we're very proud to demonstrate those accomplishments in such a unique way," added Mr. Hecht.
The
Epson Stylus Pro GS6000 64-inch wide roll-to-roll printer delivers high color gamut, photographic image quality and reliability with commercial speeds, all while using a solvent-based Epson UltraChrome GS ink technology that's less harmful on the environment.
The printer's Dual-Array MicroPiezo AMC print head is uniquely engineered for the demands of high-production solvent printing and produces fine detail with a maximum resolution of 1440x1440 dpi and variable-sized droplet technology as small as 3.7 picoliters.
"Designing and applying a wrap to an automotive masterpiece like the Bugatti Veyron requires the ultimate degree of skill and concentration, the right materials and of course the best printing technology imaginable," said Peter Salaverry, CEO, SkinzWraps.
"The Epson Stylus Pro GS6000 produces images with rich, vibrant colors, smooth tones, and deep blacks with amazing shadow details.
Combine all of that with the amazing quality and durability of Avery's adhesive backed vinyl and you get a solution that's worthy of being featured on a Bugatti Veyron or any job that requires the best of the best," concluded Mr. Salaverry.
[UPDATE]: As promised, we've posted the photos of the Bugatti Veyron with the custom-coating from SkinsWraps as soon as they've become available.
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