14 DAY TRIAL // The Xbox LIVE application from Netflix is proving to be quite a success among the members of the Xbox LIVE community, according to Microsoft. The Redmond company revealed that since the app was introduced in November 2008, in excess of 1 million Xbox LIVE Gold members managed to download and activate it. In total, Xbox LIVE served over 1.5 billion minutes of video, either movies or TV episodes, in the past three months.
“Adding Netflix to our ever-growing library of 30,000 movies and TV shows makes Xbox 360 the best value in home entertainment,” stated John Schappert, corporate vice president of Interactive Entertainment, LIVE, Software and Services Business at Microsoft. Via the Netflix application, Xbox LIVE Gold members are able to access content from Netflix instantly.
“With over 1 million activations and 1.5 billion minutes watched to date, Netflix is a great win for Xbox living rooms nationwide. These families are getting more entertainment from Xbox 360 than from any other device connected to their TVs,” Schappert said. The streamed Netflix content is available for viewing on television sets connected to the Xbox 360 console.
Microsoft promised that additional movies and TV episodes from Netflix would be added toXbox LIVE, on top of the over 12,000 already offered, and in addition to the 17,000 standard and high-definition (HD) video pieces that can be accessed through the service.
“Netflix continues to provide its 9.4 million subscribers unprecedented convenience, selection and value,” explained Netflix Chief Marketing Officer Leslie Kilgore. “With more than 100,000 titles on DVD and 12,000 movies and TV episodes available to watch instantly, there’s no better way to enjoy movies than Netflix. As these strong results on Xbox demonstrate, Xbox LIVE is a terrific way for Netflix members to enjoy watching movies instantly on their TVs.”