There are about 70,000 people in the photo taken at the Glastonbury festival

Jul 6, 2010 12:27 GMT  ·  By

With regular photography accessible to pretty much anyone these days, the ‘pros’ started looking for new challenges to prove their skills. One phenomenon that seems to be gaining fans are panoramic photographs, comprised from many individual shots, which are sometimes several gigapixels in size. Now Orange, the European telecommunications giant, is tapping into the popularity of these types of photos with an interesting approach.

The company took a 1.3 gigapixel photo of the crowd at this year’s Glastonbury festival in the UK and is now asking Facebook users to tag everyone in it in an attempt to create a new world record for most people tagged in a photo.

There are an estimated 70,000 people in the photo taken during the half time of the England vs Slovenia game in the World Cup. That’s a lot of potential tags, but so far, about a week into the thing, just below 6,000 people have been tagged. There’s a long way to go before doing that for most people in the shot, but there’s a pretty good chance that the number will go up way past where it currently stands.

You can add yourself or your mates to the photo over at Glastotag, the official website. The site is deeply integrated with Facebook, as you would expect. You can browse it without logging into the social network, but if you want to get in on the action you’ll have to provide your Facebook credentials.

The photo itself was done with high-end equipment and a custom rig and is made up of 36 individual shots. The entire shoot took one minute. “Two Hasselblad H4D-50 cameras with 50 megapixel digital sensor backs, complete with a 150mm lens on the top and a 100mm lens with tilt shift adapter on the bottom were used to capture the extreme level of detail required for the photos,” Poke, the agency behind the site and photo explained.

“Both cameras were mounted vertically – one on top of the other – and were linked together to trigger simultaneously whilst being manually rotated at 10 degree increments, using a Manfrotto 303SPH panoramic head mounted on a standard tripod,” it added.